Briefs that get better proposals

Lead with a one-sentence mission. It helps specialists self-select quickly.

Share success metrics and constraints like time, budget range, or tooling limits.

Include the audience and context so talent can tailor choices to the real user.

Show two or three examples of the output you want. It anchors quality and style.

Include assets, brand guidelines, or existing systems to reduce guesswork.

Add one anti-example to clarify what to avoid and prevent misaligned proposals.

Break work into checkpoints with clear acceptance criteria.

Milestones reduce scope creep and help proposals become more accurate.

Set a review cadence so proposals reflect the real collaboration rhythm.